Who to call
Every new arrival, matched to its buyers.
A ranked list of clients for each piece, with the reason.
AI clienteling for specialty retail
Turn your client book into sales.
Briefo turns your POS into a daily game plan: who to call, what to show them, and what's working.
Clienteling works. Doing it from memory doesn't scale.
- 40%+
- repeat purchase rate in top clienteling segments, vs a 9.9% average
- Bluecore
- 5–15%
- revenue lift from personalized retail experiences
- McKinsey
- 1 week
- to go live, from connecting your POS to your team using it
- Typical Briefo onboarding
The dashboard
Everything your best associate knows. For the whole team.
Win-back
Catch VIPs before they drift.
Your most valuable quiet clients, first.
Client profiles
Know every client by heart.
Taste, sizes, notes and pieces picked for them.
Morning briefing
Your numbers, before the doors open.
Sales, margin and what's driving them, in plain words.
Ask Briefo
Ask your store anything.
Sales, clients, stock. The answer in seconds, not a spreadsheet by Friday.
- Who should I call this week?
- How did September compare to last year?
- Which VIPs haven't been in since spring?
- What's new from Halcyon?
· ask briefo
Which of my VIPs are slipping? Who should I call first?
3 steps · Finding VIPs with no purchase in 90 to 365 days · Reading Carmen's purchase history
Eight VIPs haven't bought since before June 26. Start with Carmen Serrano: $48k lifetime, last visit May 29, and her notes mention a December wedding. Next are Daniel Okafor ($31k, mostly Vantage knitwear) and Aisha Moreau ($27k, blazers).
AI Stylist · for your website
Your best associate, online.
Shoppers describe the occasion. The AI Stylist builds complete outfits from what's in stock, day or night.
- Complete looks
- Only what's in stock
- Within their budget
- One line of code
· stylistOn your site
Need something for a wedding, navy, under $1,500.
Here's a navy look for a wedding, all in stock, just under $1,400 together.
Halcyon Wool Blazer
$665Fits the navy ask
Fjord Tailored Trouser
$310Under budget
Pierce & Co Loafer
$420Matches the occasion
More casualTry a different colorSomething bolder
Describe what you're looking for…
Getting started
Live in a week. Nothing to install.
- 01
Connect your POS
Clients, sales and stock sync on their own.
- 02
Briefo learns your store
Every client's taste, every piece's style.
- 03
Your team sells
A clear plan every morning, for everyone.
Staff see clients, not financialsNever used to train AIPrivate to your store
Questions
What is Briefo for Retail?
AI clienteling software for specialty retailers. It connects to your point of sale and tells your team who to call about each new arrival, which valuable clients are slipping away and how the store is performing, and it answers any question about sales, clients or stock.
Which POS does it work with?
Briefo connects to your point-of-sale system and syncs clients, sales and stock automatically. Tell us what you run on a call.
Does Briefo contact my clients?
No. It tells your team who to reach out to and why. Your associates make the call, in their own voice.
Can I control what my staff see?
Yes. Owners, managers and staff each get their own access. Associates get the client insight they need without seeing store financials.
Is my data private?
Yes. Each store is isolated and encrypted on Amazon Web Services, and your data is never used to train AI models.
What does it cost?
Pricing is tailored to the offerings you choose. Book a short call for a quote. Most stores are live within the first week.